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Morf Health MVP

Client

Morf Health

Role

Lead Product Designer

Platform

Web App

Morf data pipeline illustration

Intro

Morf Health enables modern healthcare companies to automate their operations, no coding required. My role on this project was to define the UX and Interface Design as we launched the self-service MVP. The scope included getting customers started with connecting their data sources and providing a unifying view of their patient and lead data across all of their tools.

Problems to solve

  • Make customers feel confident and supported when using Morf.
  • Enable customers to setup, test, and launch their own integrations.
  • Promote non-bandaid solutions to customers when building integrations in order to avoid errors and downstream dependencies.
  • Enable internal users to troubleshoot and debug customer integrations.
  • Provide a canonical view of a patient profile centralizing data across all of their third-party tools.
Morf design system

Design System

As the sole designer on Morf, I got to shape their design system. My approach utilizes minimalism and white space where possible. The product's data dense pages and complex work flows rely on its type system to deliver warmth and character.

Morf guide

Source Setup

The first step in launching your tech stack in Morf is setting up a source, non-technical customers are guided through the process, step by step.

Morf source setup

Reviewing Source Setup

Once a source has been setup, customers can review and make to changes to their incoming data being stored in Morf via mapping to properties and profile lookup configurations.

Morf review source data

Profiles

Preview drawers allow customer's quick access to helpful tools like generating a link or copying an ID while parsing through profiles.

Morf profiles

Unifying Patient Profile

Customers can view their patient's data across all of their tools in one unifying profile.

Morf unifying patient profile

Monitoring Activity

The Activity page is an important tool for internal users while we continued to iterate. Here they can easily help customers troubleshoot and debug issues.

Morf monitoring activity

Next Steps

Enable customers to build and manage their own work flows.