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At-Home Lab Kits
Client
Parsley Health
Role
Lead Product Designer
Platform
Web App
Intro
At Parsley Health, the cost of a membership is a major factor preventing people in need of comprehensive care. In the spring of 2021 we set out to launch Parsley Health's first at-home lab kit — a low cost solution designed to help you better understand your health baseline through our lead care team's holistic healthcare expertise.
Problems to solve
- How might convey the value user's would gain from testing with Parsley Health?
- How might we help users prepare and feel safe for the at-home lab draw?
- How might we prevent and reduce the costs created by user errors when completing lab draws?
- How might we continue to engage users and/or upgrade to membership after they receive their results?
Process
Our clinical advisors and lab partner where incredibly valuable and insightful collaborative partners through our design process.
Consideration & Purchase
We stood up a painted door test at first to discover if their was an appetite for a proprietary at-home lab kit. Soon after, we partnered with our marketing team to create an informative storefront.
Post-Purchase & Shipping
Reducing error risk by preparing users before they receive their test kits in the mail.
After running a closed Alpha test we identified the lull between post-purchase and kit activation as a key time for educating users so that they might know what to expect and be able to plan for it.
Activation
We developed a supportive wizard flow to ensure users collect their samples correctly and provide guidance and/or troubleshooting tips at any point in their journey.
Results
We iterated on the design for results tens of times. We utilized our clinical advisor team and lab advisors for feedback in addition to testing for user comprehension.
