Health Insights
Client
Parsley Health
Role
Lead Product Designer
Platform
Mobile Web
Intro
Parsley Health sought to introduce a care solution for prospects with financial constraints so we partnered with our clinical team to develop a safe, educational, and empowering self-led digital experience.
Problems to solve
- Empower users to make decisions and take control of their health
- Emulate the personalization, trust, and support of a clinician’s visit
- Provide clear upgrade path for users in need of or looking for more support
High-Level User Flow
The user flow from this broad view was a tool for defining our product roadmap and establishing alignment and collaboration across internal teams and vendors. More detailed user journeys were mapped out for each of the key areas below.
Landing Page
Introducing Insights service and setting expectations for users was an exercise in content strategy and web design. This page evolved many times with learnings our user analytics and A/B testing.
Symptom Intake Form
Streamlining the UX
By rethinking the user flow and adding conditional logic, we increased the questionnaire completion rate and reduced time to complete by more than 4 minutes.
Clarifying UI decisions
I implemented a color gradient indicating severity and displayed clinician-defined terms for each score value to reduce the ambiguity and subjectivity of the symptom scoring system.
Personalized Results
We built a modular system to deliver tailored results to each user based on their readiness and symptom reports.
Self-Led Challenges
In consultation with the lead doctors and health coaches we developed a series of research-backed and safe recommendations for improving wellness and building healthy habits.
Checking In
Due to constrained resources we could not implement a native solution like widgets or notifications to reduce the friction of a checkin. To better understand the user value and willingness to complete checkins we implemented a wizard of oz test.
Using SMS and human-power we lead 20 users through their chosen two week healthy-habit challenge. As expected many users dropped off, 45%. The users who completed their challenge indicated that the human-feel to the responses kept them engaged.
Insights Dashboard
The dashboard design had to be flexible in order to eventually meet the needs of all member types across Parsley Health services.
